{"id":411,"date":"2019-08-22T15:00:58","date_gmt":"2019-08-22T15:00:58","guid":{"rendered":"https:\/\/www.sivioinstitute.org\/labs\/sec\/?page_id=411"},"modified":"2019-08-27T12:19:29","modified_gmt":"2019-08-27T12:19:29","slug":"bootstrapping-strategies","status":"publish","type":"page","link":"https:\/\/www.sivioinstitute.org\/labs\/sec\/dynamics-of-growth\/bootstrapping-strategies\/","title":{"rendered":"Bootstrapping Strategies"},"content":{"rendered":"\n\tYou are here:\nHome<\/a><\/span><\/span>\n\n\t

Bootstrapping Strategies<\/h1>\n

Entrepreneurs should always look for opportunities to utilise scarce resources creatively across all business functions.<\/p>\n

Keep It Internal:<\/h3>\n \n   Try and initially keep most taks in-house, trim the fat.\n \n

ALWAYS START SMALL:<\/h3>\n \n   Start small and keep manageable business plan.\n \n

MULTI-TASK AND WATCH COSTS:<\/h3>\n \n   Keep a Lid on your personal expenses.\n \n

LEVERAGE EQUITY:<\/h3>\n \n   Consider tarding equity for expertise from investors.\n \n

Use Bootstrapping Marketing:<\/h3>\n \n   Use innovative cost effective marketing strategies.\n \n

Consider Virtual Office Space:<\/h3>\n \n   Where possible use virtual office space.\n \n

Persist:<\/h3>\n \n   Resilience is Free\n \n\t

Bootstrapping Marketing Strategies<\/h1>\n

In order to minimise cost related with traditional marketing activities, Entrepreneurs should always look for potential bootstrapping opportunities to use to market products.<\/p>\n

Solve A Problem, Meet A Need:<\/h3>\n \n  Always ensure you are solving a problem or meeting a clear need for the market\n \n

Know Your Customer:<\/h3>\n \n Invest in knowing your current & potential customers & get testimonials\n \n

Test The Market:<\/h3>\n \n   Test your products and ideas with small represantativ custmoer groups.\n \n

Cold Calling:<\/h3>\n \n   Venture out and call prospective customers to try your products.\n \n

GO Grassroot:<\/h3>\n \n   Spend time promoting your business talking to people in your community.\n \n

Establish Networks & Connect:<\/h3>\n \n Join sector netowrk groups & connect with others in the sector.\n \n

Get Customer Feedback:<\/h3>\n \n Get customer input on their needs, your products ,service & competitors.\n \n

Benefits:<\/h3>\n \n  Focus on promoting your benefits not just product features.\n \n

Tell Your Story:<\/h3>\n \n  Always look for an opportunity to tell your story about your enterprise.\n \n

Go Social:<\/h3>\n \n  Use social media platforms to tell your story, and engage customers .\n","protected":false},"excerpt":{"rendered":"

Bootstrapping Strategies Entrepreneurs should always look for opportunities to utilise scarce resources creatively across all business functions. Keep It Internal:   Try and initially keep most taks in-house, trim the fat. ALWAYS START SMALL:   Start small and keep manageable business plan. MULTI-TASK AND WATCH COSTS:   Keep a Lid on your personal expenses. LEVERAGE EQUITY:   Consider tarding … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":326,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-411","page","type-page","status-publish"],"yoast_head":"\nBootstrapping Strategies - SIVIO Entrepreneurship Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sivioinstitute.org\/labs\/sec\/dynamics-of-growth\/bootstrapping-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bootstrapping Strategies - SIVIO Entrepreneurship Lab\" \/>\n<meta property=\"og:description\" content=\"Bootstrapping Strategies Entrepreneurs should always look for opportunities to utilise scarce resources creatively across all business functions. 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